Showing 2 items matching global marketplace
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National Vietnam Veterans Museum (NVVM)
Book, Museum marketing: competing in the global marketplace
... Museum marketing: competing in the global marketplace...Global Marketplace...Museums -- Marketing Global Marketplace Museums have moved ...Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing and thinking to bear on the museum sector taking into account both commercial issues and social missions it involves. carefully structured to be highly accessible the book offers.Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing and thinking to bear on the museum sector taking into account both commercial issues and social missions it involves. carefully structured to be highly accessible the book offers.museums -- marketing, global marketplace -
Unions Ballarat
World politics : trend and transformation, 12th ed, Kegley, Charles W Jnr et al, 2009
... in the global marketplace 11. The demographic and cultural dimensions... in the global marketplace 11. The demographic and cultural dimensions ...GovernGlobal politics, economy, power and collective action. Table of contents: Part 1. Trend and Transformation in World Politics 1. Interpreting world politics 2. Theories of world politics 3. International decision making Part 2. The Globe's Actors and Their Relations 4. Great power rivalries and relations 5. The global south in a world of powers 6. Intergovernmental organizations and the quest for global governance 7. Nongovernmental organizations and the shape of the global future 8. People power and the promotion of human rights Part 3. The Economic and Demographic Dimensions of Globalization 9. The globalization of international finance 10. International trade in the global marketplace 11. The demographic and cultural dimensions of globalization Part 4. Threats to the World 12. Threats to the preservation of the world's common ecology 13. The treat of armed aggression to the world Part 5. Realist Roads to National and International Security 14. The military pursuit of power through arms and military strategy 15. Alliances and the balance of power Part 6. Liberal Paths to World Order 16. Negotiated conflict resolution and international law 17. Liberal approaches to collective security Part 7. Envisioning Your Alternative Global Futures and Predicting Global Transformations 18.Thinking about global trends, transformations, and the future of world politics. Relevant to global issues in the political arena.Paper; book. Front cover: orange/red/brown theme; white lettering.Front cover: author's name, title and edition.btlc, ballarat trades and labour council, ballarat trades hall, politics, economics, economy, collective action, globalisation, power, ecology, military, law